Client Background

Ray White is a leading real estate franchise with a strong presence across Brisbane. Known for its commitment to providing excellent service, the agency was looking for a way to enhance engagement with prospects while reducing the manual workload on its agents.

The Challenge

The primary challenge Ray White faced was the repetitive nature of marketing and promotional tasks, which took up significant agent time. These tasks included:

• Following up with potential customers
• Sending promotional offers for events
• Contacting prospects to offer free market evaluations

Additionally, the agency wanted to ensure that communication was personalised and valuable, avoiding the risk of being perceived as spam.

Solution & Implementation

CFive developed a bespoke AI-powered call centre featuring multiple AI agents, each tailored to handle specific campaign types. The key features of the solution included:

• Custom Campaigns: AI agents were set up to run targeted campaigns for events such as recently sold properties. These campaigns aimed to provide valuable market information and offer free market evaluations to prospects.
• Automated Communication: The AI agents contacted Ray White’s database through phone calls and SMS, ensuring broad reach while maintaining a personal touch.
• Task Automation: The system was designed to handle:
  • Customer follow-ups
  • Promotional offers
  • Appointment scheduling
• Location-Specific Personalisation: To ensure prospects received relevant information, CFive implemented customisation based on each prospect’s location, helping improve engagement and response rates.

Results & Impact

The AI-powered call centre delivered tangible results within a short timeframe:

• 5 new listings in a single month: This early success demonstrated the potential of the AI-driven approach to significantly boost lead generation.
• Enhanced Agent Productivity: By automating repetitive tasks, CFive enabled Ray White agents to focus on high-priority activities, such as closing deals and building relationships with clients.

Long-Term Outlook

Looking ahead, CFive continues to work closely with Ray White to evolve the technology further. The focus remains on:

• Continuously improving the system’s capabilities
• Ensuring agents can always prioritise what’s important
• Expanding the AI solution’s reach in a scalable, cost-effective manner

CFive’s partnership with Ray White represents a forward-thinking approach to real estate engagement, showcasing how AI can enhance both efficiency and customer experience.

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