Client Background

‍Nine Real Estate is a prominent player in the Australian property market, known for its commitment to delivering exceptional client service and market expertise. Seeking to expand its reach and generate more property appraisal opportunities, the company turned to CFive AI for a targeted outreach campaign.

The Challenge‍

Nine Real Estate faced two critical challenges:

• Increasing Appraisal Bookings: The company needed to connect with more property owners in a competitive market.
• Cost-Efficient Lead Generation: Ensuring that the cost per lead remained within a sustainable margin was essential to maintaining profitability.

Traditional methods of outreach were proving less effective, and the company sought an innovative approach to reinvigorate its strategy.

Solution & Implementation

‍CFive AI implemented a tailored outreach solution designed to maximise engagement and efficiency. Key components included:

• Advanced Targeting Algorithms: Using data-driven insights, CFive identified high-potential property owners likely to be interested in appraisals.
• Personalised Messaging: Dynamic and tailored communication was employed to engage prospects meaningfully.
• Ongoing Optimisation: Real-time analytics allowed for continuous improvements, ensuring the campaign delivered the best possible results.

This proactive approach helped Nine Real Estate significantly enhance its outreach while staying within budget.

Results & Impact

‍The campaign exceeded expectations, achieving:

• A 55% contact rate, demonstrating the effectiveness of CFive’s targeting and outreach.
• A 42% pickup rate on first dials, highlighting the quality of prospect engagement.
• A 7.6% conversion rate, translating to a significant uplift in appraisal bookings compared to previous efforts.

The collaboration between Nine Real Estate and CFive AI exemplified the power of strategic innovation in addressing market challenges and unlocking new opportunities.